COM 109 Study Guide #2
Not everything listed here was discussed
in class. If you can't find it in your lecture notes, look
in your textbook.
It is also a very good idea to review the
online quizzes. Class activities may be used as a basis
for test questions (relate course concepts to the activities)
Ch. 4 & lecture – Listening
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What are the five stages of listening?
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How are audiences stimulated and motivated to listen
to a speech?
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How can you help your audience more accurately decode
your message (100% communication listening myth)?
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What are some typical obstacles to effective listening
(how listeners avoid being persuaded)?
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How can you make your speech promote greater audience
listening?
Ch. 5 & lecture – Analyzing Your Audience
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What are the six things you should consider about
your speech situation and how it will affect your audience?
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Be able to provide examples of demographic characteristics
and psychological information (including Maslow’s Hierarchy of Needs).
Be able to explain how these might affect what you include in your speech.
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How would audience type (receptivity) affect your
speech organization, delivery, or supporting material?
Ch. 10 & lecture – Preparing Effective Visual
Aids
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What are the benefits of using visual aids?
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What makes an effective visual aid (construction)?
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How do you effectively present visual aids? (see
also ch. 11)
Ch. 11 & lecture – Delivering Your Speech
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What vocal qualities are important in presentations?
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How can we effectively use nonverbal and visual cues
to help convey our message?
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What are the differences between the four methods
of delivery (manuscript, memory, impromptu, extemporaneous)
Ch. 12 & lecture – Perfecting Language Style
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What are the verbal qualities of effective presentations?
(clarity, vividness, appropriateness, meaningfulness)
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What are some stylistic choices of language you can
use in your speech?
Ch. 14 & lecture – Persuasive Speaking
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What is the difference in purpose between speeches
to convince, to actuate (immediate, delayed, temporary, lasting), and to
stimulate?
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Persuasive concerns: How are statements of fact,
value, and policy different?
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What are the four types of statements of policy?
(e.g., contuinuance, adoption)
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Know Ethos, Pathos, and Logos and how you would use
these rhetorical appeals to persuade.
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Know the different persuasive organizational patterns
(problem-solution, comparative advantages, etc.)
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How would you use Monroe’s Motivated Sequence?
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What are the steps in preparing a persuasive speech?
Ch. 15 Methods of Persuasion
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Novel evidence
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When should speakers present one side vs. both sides
of an issue? (When in doubt, present both sides.)
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What is inoculation theory?
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Distinguish between the four patterns of reasoning
(deductive, inductive, analogical, and causal)
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Know the common types of fallacious reasoning and
be able to identify them by example (pp. 327-329).