Vocabulary Search terms template for Industry and Marketing
Briefly describe your research question:
You need to collect specific pieces of information for market research. Under product and industry write down alternative terms for your product or industry. Each column will have 'search terms' for searching.
industry product or service
|Companies / Competitors|| Demographics
Who, what, where
age, income, gender...
As you use 'search terms' some will work and some won't. One may work in one database but not in another. Make notes, cross off terms and/or add terms as you search. Add more columns if needed.
To much information - narrow your search. Use a term that is more specific.
Not enough information - broaden your search. Use a term that is more generic.
Maintained by Theresa Borchert. Last update 04-16-10
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Carl B. Ylvisaker Library, Concordia College, Moorhead,Minnesota