BUS 463 - Marketing Research
Review basic marketing - Market overview information and Demographics
Basic company information - locate basic company and stock market information
Building vocabulary Consumer Encyclopedias (demographics), thesauri, NAICS/SIC
Articles - search databases for articles on companies, financial data, SWOT analysis
Remember to site your sources. The Business department uses APA style. Try RefWorksIssues in Market Research - includes Performing Arts resources
Maintained by Theresa Borchert. Last update 09-23-11
Send comments or corrections to borchert@cord.edu
Carl B. Ylvisaker Library, Concordia College, Moorhead,Minnesota