Issues in market research Finding articles  

Possible search terms: Think about parts of your search and combine
        market research, methodology, design, qualitative, etc
        global or international
        data collection
        types of data collection: focus groups, surveys, interviewing, etc
        who is your target market: consumer
        what is your product or service
        types of analysis tools: SPSS       

ScienceDirect a search for “international global market research issues data collection” will return over 30,000 results.

Article example
Young, R. B., & Javalgi, R. G. (2007). International marketing research: A global project management perspective. Business Horizons, 50(2), 113-122. doi:DOI: 10.1016/j.bushor.2006.08.003

Sage eJournals Premier Collection

Maintained by Theresa Borchert.  Last update 02-03-12
Send comments or corrections to borchert@cord.edu
Carl B. Ylvisaker Library, Concordia College, Moorhead,Minnesota