Market overview
To find word definitions like Consumer Price Index or Producer Price Index try searching in
Credo Reference, Encyclopedia Britannica, or Sage eReferenceTo find an industry (market) overview of a product or service, think about the broader category this product or service falls into. You may find an industry overview in
Encyclopedia of American Industries This resource is organized by SIC numbers.
Survey of American Industry and Careers Ref HF5382.5.U5S87 2012Search for industry information and more in one of these databases.
Business Source Premier Company & industry profiles, SWOT analysis, market research reports and more. For industry profiles, browse categories or search a specific industry.
Example: Fast Food Industry: United States - Datamonitor reportLexisNexis Find news articles about companies, company profiles, Edgar financial, annual & quarterly reports, some Hoover's data. Tip: Use ticker numbers to find specific companies.
Example: Target's ticker is TGTIf you can't find a specific company try looking for a ticker number in one of these books.
Note: Tickers are available for publicly traded companies.
Hoover's Handbook of American Business Ref HG 4057.H663
Valueline Ref HG4501.V26
See also: Finding Company InformationEmployment sources often include employment trends for an industry.
Encyclopedia of Careers and Vocational Guidance Ref HF5381.E52
ONet OnlineSee also: Research guides from the Library of Congress
- Terrell, Ellen. Guide to industry research. BERA, 2007(9). Retrieved 9/18/2007
- Terrell, E. (2005). Market segmentation. Retrieved 9/18/2007, 2007
"This guide includes books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment."
Maintained by Theresa Borchert. Last update 09-20-11
Send comments or corrections to borchert@cord.edu
Carl B. Ylvisaker
Library, Concordia
College, Moorhead,Minnesota