Marketing Finding articles  

Use the Business resources includes links to this resources that will be helpful for searching for Marketing.

Business Source Premier Company profiles for over 7,400 business resources. Also includes industry profiles, SWOT analysis, market research reports and more. 
     Ex.: Market research report snap shot MarketWatch Foods
     Ex.: Datamonitor
Panera Bread SWOT analysis

LexisNexis: Academic Multi-layered database, full-text for most items. Use the News sections to search for current news about your business and products. Business section includes company reports, profiles, Edgar financial data, annual & quarterly reports. 
     Ex.: Search for Panera Bread, look for financial information
     Ex.: C
ompare companies click on Dossier Compare companies
     Ex.: Search SIC/NAICS numbers to find companies by industry Dossier Create a Company List   
Progressive Media – Company Profiles: Identifies key information for publically listed organizations including SWOT analysis, business operations, company history, major products and services, prospects, key employees, financial ratios, locations, and subsidiaries. Available from LexisNexis.

Emerald Marketing Journals collection of full-text journals in marketing

Communication & Mass Media Complete index to communication journals with some full-text

Sage eJournal Premier Collection includes full-text journals in sociology, communication, education, behavior and more

Use the alphabetical list to try other Indexes and Databases 

In-Forum search for newspaper articles on companies in the Fargo-Moorhead area. Some library computers have access to full-text Forum articles from 1995-current. Ask a librarian.

ProQuest Newspapers includes the Wall Street Journal full-text 


Maintained by Theresa Borchert.  Last update 09-21-11
Send comments or corrections to
borchert@cord.edu
Carl B. Ylvisaker Library, Concordia College, Moorhead,Minnesota