Identity and Standards Guide - Word and Graphic Marks

concordia wordmark  Concordia Wordmark
Weiss is the typeface used in the “Concordia” portion of the wordmark for Concordia College and Concordia Language Villages. Created in 1926, Weiss is a highly legible typeface ideal for the elegant display of headlines and other short text. Based on typefaces from the Italian Renaissance, it is one of the earliest contemporary serif types to have italics based on the chancery style of writing.

Using this bold yet understated typeface as the foundation for the wordmarks of Concordia College and Concordia Language Villages accomplishes several things, such as: (1) It effectively communicates the strength and academic integrity of the College and the Villages; and (2) provides a seamless “shared” identity for programs offered through both the Villages and the College, such as the Concordia Global Seminars.


clv identity  Concordia Language Villages logo and wordmark
The logo speaks to the ideal of “embracing” global community — with white bands or “arms” that span the globe — and reflects the affirmation of diversity, unity, justice and other key values at the heart of the CLV mission. The logo suggests possibility and openness to new experiences.

The accompanying wordmark provides a harmonious connection between the Language Villages and the college. As previously noted, Weiss is the typeface used in the “Concordia” portion of the wordmark for both Concordia College and Concordia Language Villages. This shared identity enhances the promotion of joint programs, such as Concordia Global Seminars.

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