Standards Guide
- Approved Vendors
- College and CLV Identities
- College Seal
- Size and White Space
- Wordmark Color
- Color Palette (College)
- Typography
- Wordmark Specifications
- Stationery
- Special Considerations - Athletics
- Special Considerations - Music
- Sub-Brands
- Editorial - Abbreviations/Acronyms
- Editorial - Titles
- Names/Numbers/Punctuation
- Commonly Used Words/Capitalization
- Dates/States/Cities
- CLV Logo
- CLV Identity Specifications
- Color Palette (CLV)
- CLV Editorial Style
- CLV Typography
- Language Village Names
Identity and Standards Guide - Days and Months / State Abbreviations / Stand-alone Cities
Days and monthsThe names of days should always be spelled out completely. The names of months should not be abbreviated when used in a sentence without a date. Example: Homecoming will be the second Saturday in October.
However, days with a month and date should be abbreviated. Abbreviate all names of months except the short ones (March, April, May, June, July). Example: Today is Sept. 25, 2006. Use the following AP abbreviations for names of months:
Jan. Feb. Aug. Sept. Oct. Nov. Dec.
State names
State names are abbreviated, based on AP style, within sentences and running texts when a city name precedes the state.
Example: Many Concordia students come from Montana. In fact, there are three students from Great Falls, Mont., on her floor.
City names with state names are spelled out only in formal programs, such as the Commencement program. When referring to a city and state, put a comma before and after the state.
When using a complete address that includes a ZIP code, use the two-letter state Postal Service abbreviations. When there is no ZIP code, abbreviate all state names except for the short ones (Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas, Utah). Use the following AP abbreviations for state names:
| Ala. | Kan. | Nev. | S.C. |
| Ariz. | Ky. | N.H. | S.D. |
| Ark. | La. | N.J. | Tenn. |
| Calif. | Md. | N.M. | Vt. |
| Colo. | Mass. | N.Y. | Va. |
| Conn. | Mich. | N.C. | Wash. |
| Del. | Minn. | N.D. | W.Va. |
| Fla. | Miss. | Okla. | Wis. |
| Ga. | Mo. | Ore. | Wyo. |
| Ill. | Mont. | Pa. | |
| Ind. | Neb. | R.I. |
Stand-alone cities
In body copy, list the following domestic cities without states:
| Atlanta | Detroit | Minneapolis | St. Louis |
| Baltimore | Honolulu | New Orleans | Salt Lake City |
| Boston | Houston | New York | San Antonio |
| Chicago | Indianapolis | Oklahoma City | San Diego |
| Cincinnati | Las Vegas | Philadelphia | San Francisco |
| Cleveland | Los Angeles | Phoenix | Seattle |
| Dallas | Miami | Pittsburgh | Washington |
| Denver | Milwaukee |
In body copy, list the following non-U.S. cities without countries
| Beijing | Hong Kong | Monaco | Rome |
| Berlin | Jerusalem | Montreal | San Marino |
| Djibouti | Kuwait City | Moscow | Singapore |
| Geneva | London | New Delhi | Tokyo |
| Gibraltar | Luxembourg | Ottawa | Toronto |
| Guatemala City | Macau | Paris | Vatican City |
| Havana | Mexico City | Quebec City |








