Standards Guide

• Approved Vendors
• College and CLV Identities
• College Seal
• Size and White Space
• Wordmark Color
• Color Palette (College)
• Typography
• Wordmark Specifications
• Stationery
• Special Considerations - Athletics
• Special Considerations - Music
• Sub-Brands
• Editorial - Abbreviations/Acronyms
• Editorial - Titles
• Names/Numbers/Punctuation
• Commonly Used Words/Capitalization
• Dates/States/Cities
• CLV Logo
• CLV Identity Specifications
• Color Palette (CLV)
• CLV Editorial Style
• CLV Typography
• Language Village Names

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Identity and Standards Guide - CLV Typography

CLV Typography
Weiss and Frutiger are the official typefaces. When selecting typefaces for materials, follow these recommendations:



Weiss
Use for headlines and body copy.



Frutiger
Use for sub-heads, sidebars and headlines.

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