Standards Guide
- Approved Vendors
- College and CLV Identities
- College Seal
- Size and White Space
- Wordmark Color
- Color Palette (College)
- Typography
- Wordmark Specifications
- Stationery
- Special Considerations - Athletics
- Special Considerations - Music
- Sub-Brands
- Editorial - Abbreviations/Acronyms
- Editorial - Titles
- Names/Numbers/Punctuation
- Commonly Used Words/Capitalization
- Dates/States/Cities
- CLV Logo
- CLV Identity Specifications
- Color Palette (CLV)
- CLV Editorial Style
- CLV Typography
- Language Village Names
Identity and Standards Guide - Athletics
Cobber “C” and The Kernel The official athletic mark for Concordia College Athletics is the Cobber “C.” The letterform was adopted from the Chicago “C.”
The Cobber “C” is reserved for athletics at Concordia. It is used to identify any and all communications, uniforms and other marketing communications elements that relate to any and all of the intercollegiate and intramural athletic programs of Concordia College.
The alumni office also uses the Cobber “C” in specific instances with the approval of the Office of Communications and Marketing.
“The Cobbers” (or simply “Cobbers” or “Cobber”) is the official name used to designate all Concordia College athletic teams and athletes.
“Kernel Cobb,” a.k.a. “The Kernel,” is the official mascot of the Cobbers.
The Department of Communications and Marketing at Concordia College must approve all uses of the “Kernel Cobb” image.








