Identity and Standards Guide - Athletics


athletics imagesCobber “C” and The Kernel

The official athletic mark for Concordia College Athletics is the Cobber “C.” The letterform was adopted from the Chicago “C.”

The Cobber “C” is reserved for athletics at Concordia. It is used to identify any and all communications, uniforms and other marketing communications elements that relate to any and all of the intercollegiate and intramural athletic programs of Concordia College.

The alumni office also uses the Cobber “C” in specific instances with the approval of the Office of Communications and Marketing.

“The Cobbers” (or simply “Cobbers” or “Cobber”) is the official name used to designate all Concordia College athletic teams and athletes.

“Kernel Cobb,” a.k.a. “The Kernel,” is the official mascot of the Cobbers.

The Department of Communications and Marketing at Concordia College must approve all uses of the “Kernel Cobb” image.