Luebke & Lynx: A Winning Combination

Being a Minnesota sports fan this season has been tough. Amidst heartbreaking losses from other franchises, the Minnesota Lynx are giving Midwesterners a reason to stand and cheer a little louder during this month's WNBA Finals.

The Lynx have won the first two games of a five-game series and look to defeat the Dream in Atlanta this Friday. 

Megan Luebke '09, marketing manager for the Minnesota Lynx, says the support the team has received from the community has been amazing.

"Minnesota has been craving a playoff team and I'm thrilled for the Lynx organization, the fans and the team," she says.

Now in her second full season with the organization, Luebke credits her time at Concordia for preparing her to thrive in a challenging fast-paced environment of the sports industry.

"Concordia gave me a chance to get involved in many aspects of campus life and become 'well-rounded' outside of the classroom," says Luebke, an organizational communication major with minors in theatre art, business and Spanish "It taught me how to adapt, how to organize and prioritize and how to surround myself with a support system to help me accomplish goals."

All solid skills to have in your pocket when your daily to-do list changes in an instant. Whether she's creating advertising campaigns to drive ticket revenue, developing new strategies to reach and market to new audiences or walking around downtown Minneapolis with a sandwich board, Luebke says she loves the constant energy of her job.

"Being able to walk into an arena full of loud, passionate fans waving pompoms, holding signs, and chanting for a team that they live and breathe is an awesome, emotional experience."

A solid team of veterans rounded out with 2011 WNBA Rookie of the Year, Maya Moore, has helped the Lynx finish with a 27-7 record, the best in team history. The record makes them the best in the WNBA and top overall seed in the 2011 WNBA playoffs.

Luebke's team has seen its fair share of success as well.

"The season ticket base has doubled," she says. "The number of fans has reached unprecedented numbers, and the Lynx continue to make history each night they step on the court."


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