Alumna's Work Earns Emmy Nomination
Sep 08, 2011A Subaru television ad tugs at parents' hearts by capturing the moment their baby grows up and drives off without them. Brynn Hausmann '85 worked on the spot that earned an Emmy nomination.
The commercial opens with a dad standing in his driveway giving car safety instructions to his little girl. Moments later she’s all grown up and driving away.
The sentimental Subaru spot has been nominated for an Emmy. The ad’s executive producer, Brynn Hausmann ’85, is eager to be part of the festivities.
“I am thrilled,” says Hausmann, senior executive producer and partner at Carmichael Lynch in Minneapolis. “My dad wouldn’t want me to say this, but a lifetime of loving TV has really paid off.”
Hausmann selected the production company, director, editor and music house for the spot, “Baby Driver,” which was produced in March 2010 by RSA Film.
“I knew the idea was special, “ says Hausmann. "I had high hopes, but I never imagined it would get all this attention.”
The buzz for Subaru includes making Time Magazine’s Top 10 TV Commercials of 2010.
Hausmann has produced hundreds of big-name spots in more than 20 years of television advertising. Whether stretching the appeal of Lee Jeans or revving up the images of Porsche and Harley Davidson, Hausmann says she’s constantly energized by her brand-building work. It’s precisely the career she envisioned as a young girl.
“My favorite TV shows — like Bewitched and Bosom Buddies — had characters that worked at ad agencies,” she says. “I remember in sixth grade writing a letter to Dr. Pepper telling them how much I loved their 'Be a Pepper' campaign. I’ve always been drawn to advertising.”
“Baby Driver” is one of six Creative Arts Emmy nominees for Outstanding Commercial. The winner will be announced Sept. 10 during an awards ceremony at the Nokia Theatre in Los Angeles. The Creative Arts Emmy Awards program will air at 7p.m., Sept. 17, on the ReelzChannel TV network.
Watch the ad.