Student Lecture Series
Feb 17, 2011
Feb. 22, 2011
FOR MORE INFORMATION:
SANDRA PAULSON, administrative assistant, Academic Affairs
AMY KELLY, Media Relations director
STUDENT LECTURE ON WALMART PUBLIC RELATIONS AND ADVERTISING RESPONSE
Concordia senior Lynlee Espeseth, Bismarck, N.D., will present the final lecture in the academic year’s Student Lecture Series at 7 p.m. Tuesday, March 1 in Birkeland Alumni Lounge. The lecture, “Indirect Apologia: Walmart’s Public Relations and Advertising Response,” is free and open to the public.
Walmart, one of the largest retail chains in the world, is also one of the most controversial. Though complaints against the store are commonplace, Walmart rarely apologizes in a direct, public way for the many accusations made against it. It remains both popular and profitable despite the fact that the unanswered charges against the company are widely publicized through the media.
Espeseth examines Walmart’s reliance on a series of indirect apologia methods and why it is remarkably effective despite frequent assertions that the best way to handle public criticism is through an immediate and direct response. Espeseth’s faculty sponsor is Dr. Kirsten Theye, assistant professor Communication Studies and Theatre Art.