Social Media Promotion

Social Media Promotional Plan with Examples

Before and during The Concordia Choir tour we need your assistance informing Facebook and Twitter networks about our performances. Your efforts can make a significant impact on the buzz surrounding the tour. This is Street Team power in its purest form! Below is our plan with examples to help your efforts.

facebook  Facebook

Goal
 Reach your personal connections to expand Concordia Choir fans and encourage attendance at tour concerts

What to do
 Expose your Facebook network to the Concordia and its offerings

How to do it

  • Share photo albums and relevant tour events
  • Share links to Concordia Choir website, Twitter page, related articles, etc.
  • Suggest the Concordia Choir fan page to friends and invite them to the concert nearest you
  • Tag the Concordia Choir fan page in all posts related to the tour
  • Update your status with interesting Concordia Choir tour facts

Example posts:

  • "Share" videos, photo albums, etc. that posted on the Concordia Choir Fan Page, and add your own commentary such as: Check out this great video about the upcoming Concordia Choir tour!
  • Send an invitation to the event created for the concert nearest you with an enthusiastic message such as: Mark your calendars for this great concert
  • Seventy-two. The number of students ready to sing music to your ears. Find out where you can hear them: http://bit.ly/9agRVN

twitter  Twitter

Goal
 Reach local audiences throughout the tour area to encourage attendance at concerts

What to do
 Tweet relevant, interesting, enthusiastic messages about the upcoming Concordia Choir tour

How to do it

  • List date and venue of event
  • Tidbits about the choir
  • Links to Facebook page, specific Facebook items such as photo albums, Concordia Recordings website, etc.
  • Links to pre-tour videos
  • Mentions of @ConcordiaChoir
  • Mentions of local press coverage with links
  • ALWAYS USE HASHTAG #cctour13

Example tweets:

  • Mark your calendars, #KansasCity! The @ConcordiaChoir will be at St. Something Church Fri., March 9 at 8 pm http://ow.ly/8qmWL #cctour13
  • 1,585 miles. That's how far @ConcordiaChoir will travel to perform in Houston, TX. You don't want to miss it. http://ow.ly/8qncF #cctour13
  • Yep, that's right. @ericwhitacre has called the @ConcordiaChoir "MUST SEE." http://ow.ly/3SnLt #cctour13
  • Are you attending? I am. http://ow.ly/8qmAW #Dallas #ConcordiaChoir #Clausen #cctour13
  • For the most up-to-date info about @Concordia_MN’s choir tour, follow @ConcordiaChoir and check out @Facebook  http://ow.ly/8qmFp #cctour13

Additional short-form content for your use

http://www.kingssingers.com/p/cds-aand-dvds/high-flight-*-choral-music-by-whitacre,-lauridsen-and-chilcott/sigcd262.html

"perhaps the world finest's a-cappella ensemble The King's Singers join forces with The Concordia Choir - one of the USA's best collegiate groups - to perform works by world-class choral composers Eric Whitacre, Bob Chilcott and Morten Lauridsen."

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The Concordia Choir is featured in the 2009 Emmy-award winning Concordia Christmas Concert 'Journey to Bethlehem' as seen by 95 million households

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Eric Whitacre online quote:

The Concordia Choir, one of my all-time favorite groups, begins their East Coast/Mid-West tour next week. If any of their concerts are near you, you MUST see them - it's an unforgettable experience.
Posted on February 7, 2011 at 8:48 pm

ADAPTED
If any of their concerts are near you, you MUST see them - it's an unforgettable experience. - Eric Whitacre

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The Concordia Choir is the only American college choir to record with The King's Singers.

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Rene Clausen, conductor of The Concordia Choir, has written over 100 commissions and sold over a million choral octavos.

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Watch this video of The Concordia Choir viewed over 150,000 times

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Paul J. Christiansen, son of F. Melius Christiansen, conducted The Concordia Choir for 49 years.

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Rene Clausen Concordia Choir conductors for over 25 years. Third conductor in the Choir's 90 year history.

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...these students are so talented, so highly motivated, and extremely well trained... Paul Phoenix
The King's Singers

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Exceptional! - Garrison Keillor on The Concordia Choir

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I can't ever remember hearing a better choir in my life.
- Bob Chilcott

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Concordia Choir is easily up to demanding task, The Concordia Choir may well have produced the season's finest choral singing.
- Ken Keuffel Jr.
The Arizona Daily Star

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The Concordia Choir is a unique, world-class institution, one of the finest a capella groups on the planet. Director Rene Clausen has built on a tradition extending back many decades, creating an extraordinary musical experience at each concert. The technical perfection achieved by these young singers is thrilling in itself; but to hear that perfection put into the service of great artistry-- this is what makes every Concordia Choir concert unforgettable.
George Hanson, Conductor
Tucson Symphony Orchestra

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I love the music of Rene Clausen and his choir. This should be a priority on every music enthusiast's calendar as this fine choir only appears in Arizona every five years.
- Charles Bruffy, Artistic Director
Phoenix Chorale

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