Course Catalog
Business: Marketing Catalog Information
Major in Marketing Requirements for the major in marketing are 48 credits. Students must take foundation courses before required marketing courses or elective marketing courses. • 20 credits in foundation courses: – ACCT 155 – Principles of Accounting I, 4 credits – ACCT 156 – Principles of Accounting II, 4 credits – ECON 201 – Principles of Economics, 4 credits – ECON 274 – Introduction to Business and Economic Statistics, 4 credits – BUS 339 – Principles of Management, 4 credits • 6 credits in required marketing courses: – BUS 351 – Principles of Marketing, 4 credits – BUS 362 – Business Law, 4 credits – BUS 425 – Ethical Behavior in Business and Organizations, 2 credits • At least 6 credits in the following elective marketing courses: – BUS 352 – Selling Today, 2 credits – BUS 363 – Marketing on the Internet, 2 credits – BUS 451 – International Marketing, 4 credits – BUS 453 – Consumer Behavior, 4 credits – BUS 463 – Marketing Research, 4 credits – BUS 390 – Cooperative Education, 4 credits • 8 additional credits: – MATH 121 – Calculus I, 4 credits OR MATH 203 – Mathematics for the Behavioral Sciences, 4 credits – CSC 104 – Software Applications for Business, 4 credits