Business Department Courses
BUS 250 – Pre-May Seminar, 2 to 4 credits. BUS 300 – May Seminar, 4 credits. MS. BUS 303 – Managerial Finance, 4 credits. E. A course designed to develop an understanding of the principles of financial management. It centers on the study of planning for the acquisition and utilization of funds by businesses in the economy. The tools and techniques used to analyze and implement these plans are emphasized. Prerequisites: ACCT 155 – Principles of Accounting I, ACCT 156 – Principles of Accounting II and ECON 201 – Principles of Economics BUS 304 – Investments, 2 credits. D. An overview of the investment setting and research methods, including: fundamental and technical analysis, market participation, and techniques for evaluating investment performance. BUS 307 – U.S. Healthcare Delivery, 4 credits. E1. This course provides an overview of the United States healthcare system. The social, economic and political aspects of the system are analyzed as a whole, while also examining the major components of the system. Specific consideration is given to the challenges confronting the system including present and projected healthcare needs. BUS 323 – Healthcare and Medical Needs, 2 credits. B1. This course identifies the healthcare and medical needs of the elderly and discusses interventions that may be made by the individual or an institution to address these needs. The course will differentiate between the aging process and the disease process and familiarize the participant with medical and pharmacological terminology. BUS 328 – Information Uses in Health Care Organizations, 2 credits. B2. This course will investigate the role of health information in the healthcare delivery system. The course will review how health information is created, stored, manipulated, and reported. It will examine how health information is utilized in strategy formulation, in the assessment of clinical outcomes and patient satisfaction and as the basis for health policy decisions. Prerequisite: BUS 307 – U.S. Healthcare Delivery or consent of instructor BUS 339 – Principles of Management, 4 credits. E. This course focuses on the nature of organizational management, the evolution of management thought and practice, and the classical management functions of planning, organizing, leading and controlling. Included will be topics such as authority and responsibility, managerial decision-making, personal and interpersonal organizational dynamics, diversity, and the ethical implications of organizational action. Prerequisite: ECON 201 – Principles of Economics BUS 341 – Human Resource Management, 4 credits. E. Intensive examination of human resource management functions and strategies within organizations. Planning, staffing, compensation and benefits, performance evaluation, labor relations and legal compliance will be studied using lecture, case analysis, exercises and simulations. Recommended background: BUS 339 – Principles of Management BUS 351 – Principles of Marketing, 4 credits. E. A general examination of the marketing process, including channels of marketing, promotional activities, advertising and public relations. Special attention is given to recent insights into marketing by sociology and psychology. Prerequisite: ECON 201 – Principles of Economics BUS 352 – Selling Today, 4 credits. B2. Introduction to professional selling and its importance in today’s world economy. Course includes techniques, strategies and relationships for success in selling oneself, one’s ideas, products and/or services. Also stressed are professional, legal and ethical standards in the selling process. BUS 362 – Business Law, 4 credits. E. An examination of the legal environment of business through text materials and case study. Particular emphasis is given to the role of law in society, the law of contracts, sales law, the law of negotiable instruments and business organization. BUS 363 – Marketing on the Internet, 2 credits. D. This course addresses the new technological environment that marketers are facing by introducing strategic considerations related to technology and its implementation. The course explores the basics of marketing exchange utilizing the information highway, multimedia techniques, database marketing, interactive communications, and other e-business techniques. The course provides hands-on experience with relevant software. BUS 376 – Public Health, 2 credits. B1. This course provides an overview of public health and the importance of public health activities carried out by government. It provides the student with the knowledge base to understand the public health issues confronting society today. BUS 377 – Healthcare Law, 2 credits. B2. This course provides an overview of healthcare law and ethics to serve as a practical guide for future healthcare leaders. It will give students insight on how legal rulings and developments apply to healthcare and will help them develop a knowledge base of which types of situations can result in legal problems. BUS 380 – Special Topics, 2 to 4 credits. D. Courses covering various topics of interest in this particular discipline are offered regularly. Contact department or program chair for more information. BUS 386 – Nursing Facility Services, Programs and Issues, 4 credits. E2. This course will examine the day-to-day operation of a long-term care facility, focusing primarily on the nursing home. The governance, administrative and management structure of the nursing home will be reviewed, along with the operation of each department within the facility, including the responsibilities of the department managers. The course will investigate issues of cultural diversity and human relationships between and among employees, residents, and family members. Prerequisite: BUS 307 or consent of instructor BUS 390, GER 390 – Cooperative Education, 1 to 8 credits. E. BUS 403 – International Finance, 4 credits. D. This course examines how firms deal with exchange rate uncertainty. We will investigate modern concepts and techniques of international corporate financial management. Study will include how interest rates and exchange rates are related and how firms can use derivatives and securities to control risk. Students will learn how firms can calculate their exposure to exchange risk and how such exposure can be reduced. This course will examine how multinational firms can deal with the challenges of capital controls and differential taxation regimes. Implications are drawn for multinational firms with respect to the use of traditional financial management techniques. Prerequisite: either BUS 303 – Managerial Finance, or ECON 201 – Principles of Economics; and either MATH 121 – Calculus I, or MATH 203 – Mathematics for the Behavioral Sciences BUS 404 – Security and Portfolio Analysis, 4 credits. E2. This course concerns contemporary financial investment theory and practice. Topics include debt and equity markets, valuation of securities, fundamental analysis, technical analysis, and portfolio management and evaluation. Also examined are the modern financial techniques to control risk, especially the use of derivatives, mutual funds, and international investing. BUS 415 – Management Information Systems, 4 credits. E2. Introduction to management information systems, networks, telecommunications, information resource management, and related topics that support business decision-making. Prerequisites: CSC 104 – Software Applications for Business, and ACCT 155 – Principles of Accounting I. Recommended: ACCT 156 – Principles of Accounting II BUS 425 – Ethical Behavior in Business and Organizations, 2 credits. E. This course focuses on ethical behavior in all types of organizations – corporations, government, and nonprofit. Topics discussed include ethical decision-making in organizations; philosophical approaches to organizational ethics; individual and organizational responsibility in ethical behavior; value-based leadership; developing ethical policies, procedures, and codes of ethics; ethical decisions related to human resource management; and corporate social responsibility. The course is discussion oriented and integrates various types of case studies into the curriculum. Prerequisite: junior or senior standing BUS 426 – Strategic Management, 2 credits. E. A course that applies to the management of both for and not-for-profit enterprises, this course addresses the identification of mission; development of ethics plans and value statements; evaluation of economic environment; development of strategic goals; implementation of action plans; assessment of outcomes; and determination of a strategic plan cycle. This is the capstone course and should be taken in a student’s last semester. BUS 439 – International Management, 4 credits. E2. This course is designed to familiarize students with international business and the global economy from a management perspective. The topics of globalization, global competitiveness, and the influence of the political, legal, socio-cultural, and technological environments will be examined extensively. The managerial challenges of organizing, planning, decision-making, and human resource management will be studied in the international context. Prerequisite: BUS 339 – Principles of Management BUS 451 G – International Marketing, 4 credits. E2. This course is an analysis and examination of key concepts, and environmental and strategic issues involved in entering international markets and conducting marketing operations across borders. Attention will be focused upon identifying and evaluating international market opportunities, modifying marketing strategies and programs in response to market needs and constraints, and coordinating strategies in global markets. Prerequisite: BUS 351 – Principles of Marketing BUS 453 – Consumer Behavior, 4 credits. A1. This course will examine the theoretical concepts underlying consumer behavior with the goal of understanding how these concepts are applied to the analysis of marketing problems. Since consumer behavior has interdisciplinary roots, principles and research from the social science (on topics including attention, perception, memory, motivation, attitudes, decision-making, learning, social influences, and culture) will be applied to marketing problems such as positioning, communication, and consumer satisfaction. Prerequisite: BUS 351 – Principles of Marketing. Recommended: PSYC 111 – Introductory Psychology BUS 460 – Operations Management/Research, 4 credits. E2. An introduction to quantitative modeling, with applications to computer simulation and business resource management. Topics include: linear and nonlinear programming, network analysis, game theory, deterministic and probabilistic models, and queuing theory. Prerequisite: MATH 210 – Linear Algebra, or CSC 235 – Discrete Mathematical Structures, or ECON 274 – Introduction to Business and Economic Statistics BUS 462 – Leadership, 4 credits. D. This course is designed to provide a comprehensive view of the nature and practice of leadership. Among the topics explored are historical, philosophical and theoretical foundations; ethics and values; power and influence; conflict management; and effective leadership in formal organizations. Prerequisite: junior or senior standing BUS 463 – Marketing Research, 4 credits. A1. Marketing research is the function which links the consumer, customer, and public to the marketer through information. Information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve our understanding of marketing as a process. Marketing research specifies the information required to address these issues; designs the method for collecting the information; manages and implements the data collection process; analyzes the results; and communicates the findings and their implications. Prerequisites: BUS 351 – Principles of Marketing and ECON 274 – Introduction to Business and Economic Statistics BUS 470 – Healthcare Financial Management, 4 credits. E2. This course will examine the theory, principles, concepts, and tools necessary to make financial management decisions in a healthcare setting. It will review the third-party reimbursement system, the impact that managed care has upon the delivery of healthcare services, and the role of government policy in the financing of healthcare services. Special attention will be given to the budget process and the analysis of financial statements of healthcare organizations. Prerequisite: ACCT 156 – Principles of Accounting II; BUS 307 – U.S. Healthcare Delivery or consent of instructor BUS 475 – Healthcare Administration, 4 credits. E2. This course examines the role of healthcare administration in regard to managing healthcare organizations. It emphasizes the management, coordination and organization of services in a continuum, including integrated systems, hospitals and clinics. Prerequisite: BUS 307 – U.S. Healthcare Delivery or consent of instructor BUS 476 – Entrepreneurship, 4 credits. E1. This course covers topics basic to both private and social entrepreneurship. Topics addressed include personal and sociological characteristics of entrepreneurs; economic role; opportunity recognition; market plan and marketing; writing business plan; building pro forma financial statements; obtaining venture capital; obtain debt and other forms of financing; external assistance for start-ups and small business; legal and tax issues; intellectual property; franchising; managing a growing business; harvesting the venture; global entrepreneurship; core processes; and family owned business. BUS 480 – Independent Study, 1 to 4 credits. D. This course provides an opportunity for individual students to conduct in-depth research of a particular topic under the direct supervision of a faculty member. Contact the department or program chair for more information. BUS 486 – Long-Term Care Regulatory Management, 4 credits. E1. This course will examine the role of government regulation in the provision of long-term care services. Topics that are covered include federal and state regulations and the regulatory survey process; the assessment of resident quality of care and quality of life; third party reimbursement; health and safety codes; resident rights, guardianship and conservatorship; ethical issues; liability; negligence and malpractice. Prerequisite: BUS 307 – U.S. Healthcare Delivery or consent of instructor BUS 490 – Healthcare Administration Practicum, 4 credits. S. This practicum consists of a 12-week experience in a healthcare facility during which the student is mentored by an executive, spends time in each of the facility departments and completes a major project for the facility. The student completes a paper summarizing his/her experience during the practicum. Prerequisite: BUS 475 – Healthcare Administration and admission to certificate program BUS 491 – Healthcare Financial Management Practicum, 4 credits. S. This practicum consists of a 12-week experience in a healthcare facility during which the student is mentored by an executive, spends time in each of the facility departments and completes a major project for the facility. The student completes a paper summarizing his/her experience during the practicum. Prerequisite: BUS 470 – Healthcare Financial Management and admission to certificate program. BUS 492 – Practicum in Long-Term Care, 4 credits. D. This practicum consists of a 12-week experience in a healthcare facility during which the student is mentored by an executive, spends time in each of the facility departments and completes a major project for the facility. The student completes a paper summarizing his/her experience during the practicum. Prerequisite: BUS 386 – Nursing Facility Services, Programs and Issues and admission to certificate program
Course Catalog
